iContact Autoresponder Review

icontact-logo If you search Google for almost any keywords related to “autoresponders” or “email follow up”, you’ll see tons of paid ads promoting iContact autoresponders. In fact, you’ve probably read one too many polished, positive iContact reviews.

But is iContact really that good, or are they just extremely good at marketing?

In this review, I’ll try to be as honest as possible about iContact, and how it compares to other alternatives like Aweber or GetResponse.

iContact Autoresponder Review

Positive Reviews

  • Definitely more affordable than other hosted email auto responder services (see pricing comparison below)
  • iContact is easy to use and works great as an autoresponder, without all the bells and whistles
  • Great user interface, which even newbie marketers can understand without documentation
  • Allows you to publish a “Profile” page which your potential subscribers can view – helps you build credibility
  • Good email tracking and analytics feature, as well as list segmentation, allows you to reach any particular subscriber / group of subscribers
  • Supports integration with blogs / RSS feeds
  • Online surveys feature included at no extra cost
  • Store your images in iContact’s image library (5Mb), and use them directly in your emails
  • Additional premium services and also your own account manager – great for SMEs or larger organizations

Negative Reviews

  • Although it has all the basic features, most of the advanced features they are not as robust as the alternatives
  • You get email / phone / live chat support, but lacks in additional “Value added” support like videos and live training

iContact Autoresponder Pricing

Similar to other hosted autoresponder services, iContact also has a tiered pricing plan according to the number of email subscribers in your account. The only difference is that it has more tiers , which makes it a bit difficult to compare with other autoresponders.

icontact pricing

You can signup for a free trial right away to see if iContact is for you. Then, you pay about $9 for your initial 250 subscribers, and the monthly cost slowly increases as your contacts double in size. If you have 10,000 subscribers the cost is more or less $62.90 a month.

In terms of pricing alone, it’s cheaper than Aweber and GetResponse. Here’s a side-by-side comparison, which uses the iContact tiers as a base:

Subscribers (up to) iContact Aweber GetResponse
250 8.45 19.00 18.00
500 11.90 19.00 18.00
1,000 16.15 29.00 28.00
2,500 24.65 29.00 28.00
5,000 39.95 49.00 45.00
10,000 62.90 49.00 65.00
15,000 92.65 149.00 145.00
25,000 126.65 149.00 145.00
35,000 203.15 ND ND
50,000 322.15 ND ND
75,000 449.65 ND ND
100,000 594.15 ND ND


The iContact pricing above is the actual monthly rate. if you pay for one year in advance you get an additional 10% discount

You can clearly see that iContact is the cheapest solution no matter what your list size is. If cost is an important consideration (when is it not?) then you’ll definitely want to go with iContact.

Aweber and GetResponse don’t reveal how much it costs if you have more than 25,000 subscribers. You’ll need to contact them to get a quote, which usually means it’s going to cost you a bomb.

iContact Autoresponder Screenshots

Here’s how the iContact autoresponder contact management page looks like. It’s pretty easy for you to find your way around. I guess in this case, less is more!

icontact autoresponder

iContact Autoresponder 15 Days Free Trial

The best way to try iContact is to signup for a free iContact trial account. You’ll be able to play around with the full range of features and you can store up to 250 subscribers.

Click here to get your iContact trial account.

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